This is my personal standard for distributing content across various platforms. I use this system to maintain consistency in sharing personal insights. While this is my personal workflow, Iām sharing it publicly as it might be useful for others building their content distribution strategy.
Quick Start
Key principles of this distribution strategy:
-
Content Hierarchy: More complex content formats are preferred
- Video > Article > Social Media Post
- Each format requires its own distribution approach
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Distribution Process:
- Choose the primary platform for original content
- Decide on content republishing strategy (exclusive vs cross-posting)
- Utilize initial traffic sources if additional reach is justified
- Update permanent content archives:
- Complete Archive: Add all content links, maintain sorting
- Short Profiles: Only add/update with best performing content
This document details each step of this process, providing specific platforms and guidelines for different content types.
Original Content Placement
Video Content Distribution
- YouTube main videos
- When posting YouTube videos elsewhere, prefer sharing links to the original video rather than re-uploading, unless thereās a specific reason to do otherwise
- Reddit, subreddit specific videos
- When creating videos for specific subreddits, keep them exclusive and ensure the content clearly shows it was made specifically for that community
Initial traffic sources and permanent content links follow the same strategy as described in the Articles section above.
Video to Text Content: For each distributed video, create a high-quality article version of the content and distribute it following the Text Content strategy described above. This maximizes the reach and allows the audience to consume the content in their preferred format.
Text Content (Articles)
- Media publications (reach out to relevant journalists and industry publications)
- Reddit personal posts: Profile
- Remember to approve after publication
- LinkedIn Articles: Newsletter
- Personal website articles: Articles
Content Republishing Strategy: When content is published in media outlets, keep it exclusive to respect the journalistās work and maintain good relationships. However, for content originally posted on Reddit or other platforms, always cross-post to LinkedIn Articles to maximize reach and engagement.
Initial Traffic Sources
Link Sharing Strategy: Share links to original content only when thereās potential value in redirecting the audience (e.g., YouTube video links for channel subscriptions). For text content, prefer native posting on each platform rather than sharing links - this maximizes readership as users prefer consuming content directly within their platform of choice.
- LinkedIn feed posts (personal + company + contractor reposts)
- When sharing external content, put the link in the first comment
- Personal Twitter feed: Twitter
- BlueSky updates: BlueSky
- Company Twitter profile
- HackerNews submissions: News
- Follow posting guidelines
- IndieHackers posts (with images): Profile
- Instagram stories and highlights
- Facebook stories
- Telegram stories
- Telegram channel updates with friends
- YouTube community posts
Permanent Content Links
Complete Archive (all links)
These profiles should contain all content links:
- Personal website media section (Personal): Website
- GitHub website media list (Personal): Profile
- LinkedIn Publications section (Personal): Profile
- LinkedIn Services media (Personal): Services Page
- Professional portfolio (Personal): Profile
- Qwoted profile (Personal): Profile
- Publito profile (Personal): Profile
Short Profiles (only top links)
These profiles should contain only the most important content:
- Google Official Profile (Personal): Search Profile
- Crunchbase updates (Personal): Profile
- Pinterest board (Personal): Board
Short Form Video Content Distribution
Note: This section is preliminary and needs further consideration. The strategy for short-form video content will be developed later.
- YouTube Shorts
- Instagram Reels
- TikTok
- Facebook Stories/Reels
- Twitter short videos
- LinkedIn short-form video content